Explore content on the importance of global to local brand planning, how to adopt an agile mindset to navigate a continuously evolving environment, and how to manage uncertainty to future-proof your strategic plans.

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Brand and Portfolio Planning

Evolution vs. Revolution: When is it time to make a radical change to a brand plan?

Enter: Annual Brand Planning – a targeted opportunity to pressure-test existing brand goals and overarching brand strategy in the wake of new learnings, shifts in the external landscape, and evolving

Brand and Portfolio Planning

Navigating the Late-Lifecyle: Transitioning Away From the Global Brand Plan

Explore a strategic shift in Late-Lifecycle with our insights. Is the global brand plan effective as your brand approaches maturity? Navigate change for sustained success.

Brand and Portfolio Planning

Managing Mid-Term Uncertainty: Building Longevity into Annual Brand Planning

Extend brand planning longevity with a future-focused approach. Navigate mid-term uncertainty for efficient, sustainable strategies.

Brand and Portfolio Planning

Timing Matters: How to Plan, With Certainty, for an Uncertain Future

Decode uncertainty: Analyse timelines for likelihood and impact on business. Optimise management for near, mid, and long-term uncertainties.

Brand and Portfolio Planning

Future-proofing Your Strategic Plans in an Unpredictable World

Plan for an unpredictable future with scenario planning. Explore key elements to navigate uncertainty effectively.

Brand and Portfolio Planning

The Keys to Brand Planning with an Agile Mindset in a Continuously Evolving Environment

Strategic agility empowers brand teams to adapt to market events beyond the annual planning cycle, ensuring a robust long-term position in real-time.

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